The book《Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours》
Authors: Noah Kagan and Tahl Raz
WHY do I want to run a business??
For as long as I can remember, I’ve been a broken record about business.
- Man, I wish I had a factory handed down to me, printing money month after month.
- He just owns a plant that makes household goods — and he’s that rich?
- How did everyone else get started, anyway?
- Guess I’ll watch founder videos on YouTube and live through them.
- I don’t care if it’s hard on my body, if it grinds me down — I want a business of my own.
- I’ve got the time, the effort, the skills, the discipline. So why am I still just imagining it?
- More than striking it rich, I want to build monthly recurring revenue (MRR).
- I want to work for the rest of my life.
- And I’m confident I can do it better than anyone.
I’ve bounced through early-stage startups, a global company, freelancing, a startup CTO seat, a conglomerate, a mid-sized firm — chasing [work that makes my heart beat faster] my whole life. (Turns out it doesn’t exist unless it’s mine..)
Marketing, consulting, product planning, full-stack development (server, infra, frontend, backend, AI, you name it) — I’ve spent my life building the things I wanted to build.
I still don’t have much experience in sales,
but I know perfectly well that it all comes down to the customer, and to making and selling what people actually need.
It isn’t “build it, then sell it.”
In other words: make ‘several’ things that ‘will sell’
(1) Will it sell?
- It’s nice if it interests me, but the mindset is: it doesn’t have to.
- For whom?
ㄴ Check the market size: a many-customers market, or a few-customers market
ㄴ That old line — [a good product needs no marketing]
ㄴ “Nice to have” isn’t enough.
ㄴ It has to be something people will pull out their wallet for.
(2) Make it
- If it’s software, anything is possible.
- If it’s hardware, you just build it.
- If it needs outsourcing, you pick up the phone.
(3) Several: try n times
- Last time I started a company, I spent a fortune, and the failure hit hard.
- Unlike back then, we live in an age where everything moves fast.
- Get feedback fast, plan fast, build fast, test fast.
- Which is exactly why I’m trying [Monthly Boss Yoon].
- One item a week to a month.
26.10.21 — shutting it down..
Guess it’s not the time yet.
Sure, there’s the baby, my wife’s pregnancy, changing jobs, side contracts —
but the truth is I’m all mouth, a broken record about business. I must not want it badly enough yet.
Until next time..
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